(EnergyIndustry.Net, March 13, 2018 ) Amcor Ltd. (Australia), Ardagh Group (Ireland), CPMC Holdings Ltd. (China), Crown Holdings (U.S.), Grief Incorporated (U.S.), Silgan Holdings (U.S.), Rexam Plc. (U.K.), Toyo Seikan Group Holdings, Ltd. (Japan), Ball Corporation (U.S.) and Huber Packaging Group GmbH (Germany) are some of the prominent players at the forefront of competition in the global Metal Packaging market and are profiled in MRFR Analysis.
Global Metal Packaging Market - Overview
The global metal packaging market is a very dynamic market and is expected to witness high growth over the forecast period. The growth of the metal packaging market is influenced by the increasing consumption of beverages usage of aerosol cans and increasing consumption of canned food. Furthermore, increase in urbanization and their disposable income; have led to the emergence of Asia-Pacific as the fastest growing region. Environmental issues related to steel mining and increased material cost hinder the growth of the metal packaging market.
The growing demand from the food and beverage markets has been instrumental in fuelling the overall growth in the packaging industry. The growth potential of the beverage market bodes well for the profitability of the metal packaging industry. The European market for energy drinks increased in size by 6% in 2015 and now almost 2 in every 3 litres of energy drinks are sold in cans.
The demand for aluminium aerosol cans has been steadily rising, reaching a new level, driven largely by technological improvements in product performance and features, and innovations in aesthetic appearance in terms of colors, shapes and prints. The expansion in end-use application, especially in the field of personal care products, consumer household appliances and pharmaceuticals ensure better market prospects.
Developing economies like India, China, and Brazil have changed their buying patterns by purchasing more packaged foods. The rising food market enables the global players to introduce new products, expand to new regions, and develop new technologies. Asia-Pacific with developing nations is the most attractive market because of its inclination towards improvement in quality of food. The demand for canned food and beverage has been increasing in the Asia-Pacific region majorly due to the changing lifestyle and the increase in purchasing power.
Global Metal Packaging Market - Competitive Analysis
The key players adopted various strategies to achieve operational efficiencies. The key strategies followed by most companies in the global metal packaging market are mergers & acquisitions, winning new projects, new product innovations and expansion. The major players operating in this market are Amcor Ltd. (Australia), Ardagh Group (Luxembourg), CPMC Holdings Ltd. (China), Crown Holdings (U.S.), Grief Incorporated (U.S.), Silgan Holdings Inc. (U.S.), Rexam Plc. (U.K.), Toyo Seikan Kaisha Ltd. (Japan), Ball Corporation (U.S.), and Huber Packaging (Germany).
Extensive research in this market has brought to light that mergers & acquisitions, and new product development are the key strategies adopted by the major players in the global metal packaging market. This strategy is widely adopted to increase the client base and their market as a major supplier. In addition to this, expansion is another strategy adopted extensively by the players to spread their geographical presence and achieve operational efficiencies.
Acquisitions in Amcor are meant for expanding the footprint in emerging markets, improving industry structure in developed markets, adding new technologies to capture additional value, and accelerating growth in regions where Amcor’s market share is low. Amcor acquired companies such as Nampak (South Africa), Souza Cruz’s (Brazil) internal tobacco packaging operations, Deluxe Packages (U.S.), Alusa (Chile), Packaging India Private Limited (India) and BPI (China).
Ardagh sees its key strategy as winning maximum projects annually. In the FY 2015, GKN Aerospace won new projects from L’Oréal’s Paris (France), Coca-Cola Company (U.S.), Beavertown Brewery (U.K.), and many others since 2014. The company also focuses on leveraging on its strong global presence for instance it has invested in a new facility in South Korea, and reopened its production facility in Leeuwarden, the Netherlands and a new metal packaging facility in the U.S.
Crown Holdings Inc. completed the purchase of Empaque (Mexico), from Heineken N.V. The acquisition enhanced their strategic position in the global beverage can market with 50% of their beverage can revenue now derived from faster growing emerging markets.
Global Metal Packaging Market - Segments
Global Metal Packaging Market is segmented in to 4 Key dynamics for an easy grasp and enhanced understanding.
North America was the largest market for metal packaging due to fast-paced lifestyle leading to convenience packaging. U.S. is dominating the metal packaging market in North America. U.S. accounts for the largest share in the North America Metal Packaging Market due to high dependency on canned food and beverages. The U.S. Food & Beverage industry is both large and extremely complex, consisting of multi‐ tiered supply chains. It is subject to extreme competition and a heavy regulatory burden. The scarcity of time, and smaller family sizes are propelling the demand for canned food canned food & beverages, thereby driving the growth in the metal packaging market.
Europe is a leading region for food & beverage industry. The EU food & beverage industry is highly competitive on a global scale and produces high quality, healthy and safe food. The European Commission leads on policy measures to support the competitiveness of the European Food & Beverage Industry and the smooth functioning of the food supply chain. A major EU-wide initiative, supporting EU food competitiveness is the high level forum for a better functioning food supply chain. Such government initiatives and highly competitive food & beverage widen the scope for metal packaging in the region.
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