Hair Dryers are used for basically to dry out the wet hair quick, but with introduction of tourmaline hair dryers in market have found new programs want to preserve the hairs inside the managed and preferred way which make hairs look more attractive. Increasing preference and focus to appearance top among people will force the marketplace for Hair Dryers at some point of the forecast period. Whereas availability of products for specific varieties of hair and the entry of new tourmaline Hair Dryers specifically designed to fashion the hair, have also elevated the call for prominently.
The international Hair Dryers is ordinarily driven by using boom in net penetration inside the growing countries together with China, India And Brazil and many others. This has enabled large market potentials for e-commerce companies. These E-trade companies offer comfort and easiness for purchasing to customers who need to buy splendor and private care merchandise and devices inclusive of Hair Dryers through on-line shopping portals. And the opposite issue this is boosting the hair market is the increasing disposable earnings of the people all around the global and growing focus to appearance right amongst humans.
However, the high availability of counterfeit merchandise inside the Asia-Pacific location specifically in countries like China and India have hampered the growth of the Hair Dryers market. Counterfeit products are the fake or unauthorized replica of actual product, that take benefit of the advanced value of the actual product.
By geography, the worldwide Hair Dryers is segmented into North America, Asia-Pacific (APAC), Europe, South America, and Middle East and Africa (MEA).
Asia-Pacific (APAC) holds the biggest marketplace share for Hair Dryers. Due to internet penetration in most of the developing nations like China, and India has made APAC to keep most of the marketplace proportion. However, Middle east and Africa is after APAC in terms of market percentage of Hair Dryers, growth cognizance for grooming among humans has caused upward thrust in demand for the hair dryer.
In APAC, China and India are the foremost market keeping international locations due the populace and the impact of the net penetration in those growing nations.
Key players are adopting strategies such as investing in R&D, new product launches, expansion in distribution channels to stand out as strong competitors in the market. Global Hair Dryers is a fragmented market with the presence of various global and regional players in the market. The major players include Conair Corporation, Dyson, Koninklijke Philips, Panasonic, and TESCOM. Other key players in the market include Kangfu, Beauty Elite Group, VOLO Beauty, Farouk Systems, Solano International, Bio Ionic, and John Paul Mitchell System.
In April 2018, Dyson has launched the new Dyson Supersonic hair dryer professional edition. This new machine is designed to tackle some of the intrinsic issues with conventional hair dryers while providing professional hair stylists with a machine engineered for their needs. The Dyson Supersonic hair dryer professional edition uses a fast but focused airflow for precise styling, with the temperature of the airflow constantly measured to prevent extreme heat damage.
In August 2016, Dyson is planning to invest $400 million to develop at least 100 new products by 2020, nearly double what it now has on the market and equivalent to the number of products introduced since its founding. Dyson has its only lab for research named as D9. The latest wonder from this lab is the Supersonic blow-dryer. And as spent $71 million for developing Supersonic blow dryer.